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Thursday 14 September 2017

What Is SEO ?


What Is SEO (Search Engine Optimization)?
SEO is a part of marketing business which focuses on enhancing visibility of your website without paying to search engines. SEO comprises various processes by which you improve rankings of your page and drive traffic to website. The main part of SEO is the way other sites are linked to you i.e. the more the linking the more will be the traffic. SEO is all about making a website user friendly and structured in a way that search engine can also understand.




Why do Websites need SEO?
In the business of marketing our main aim is to draw attention of peoples and make them aware about the products and services that we are providing this can be achieved by the visitor's traffic. The 90% of the web traffic is driven by the search engines like Google, yahoo, bing. Search engines are the mediators which directs the traffic (users) for particular keywords (search) to websites and some traffic is provided by social media (referral marketing).The words which user types are important and we treat these searches as close as to keyword which helps in having more visitors. SEO is an exceptional way of marketing in which small amount can pay you more returns for longer duration of time. SEO provides a simpler way to introduce products and services to people’s faster, less amount and broad area than other ways of marketing like T.V advertisements, newspapers etc. As these are limited to a particular geographical area but websites have no geographical boundaries. They can be surfed in any part of the world with the speed of blinking of an eye.    
                 
  

What will happen to a site without SEO?
The whole internet can be assumed as library of millions of websites and search engine works as a librarian which provides various websites to help users respective of their searches. So for search engine it is difficult to pick your website among the heap of websites providing same services. A wrong step can cause your website to be lost in these heaps. Here comes the role of SEO freelancer Gajendra Shekhawat as he provides an helping hand to search engines by presenting your website data in simpler way to help users which results more traffic and benefits.        

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