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SEO the most interesting part of business marketing as small investment in SEO marketing can take your business ahead of competitors. “Small investment can lead to great returns” this phrase is true in case of SEO. I called it as a myth because SEO can't be done by practicing particular defined methods or algorithms with surety to produce same results. In SEO the results varies with time for same methods that you did previously. In simple words the process of SEO changes with time and it is varied for various kinds of businesses hence it is quite impossible to formulate SEO working. The main reason behind that is the spider (search engine) programmers works continuously to improve the search engine to produce best results for a search made by user. So being a SEO service provider you have to work continuously to observe the behavior of search engine i.e. you have to notice that on what factors the search results are based.
SEO is a combination of science and art in which you have to keep on experimenting and testing but evaluation is most important part.
In this you have to find out on your own the factors which affects the search results. It can be considered as an art because in SEO the content and keywords plays 85% role and to select a good combination of content and keyword the SEO service provider should be creative and analytic. The content and keywords will be different for different SEO project so it is up to the creativity and discretion of SEO worker to form a working combination. You have to go with a strategy which consists of link building, social media and generation of content and keyword and analyze the change. And you have to continuously update your content on website to attract and serve the visitors.
SEO is a science because it is totally based on experimentation, analysis and implementation. And by some algorithm and research we can predict the behavior of users which ultimately helps in improving the ranking of website.
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