The online world is often evolving and advancing in technology. SEO is still vital as we all need our online presence to be in front of people searching for relevant keywords to our business.SEO seems to be getting more difficult to achieve, especially when search engines like Google keeps updating their algorithms and today, Google's algorithms search out for what should be of the utmost quality, professionalism and organically authentic.

Gone are the days of keyword stuffing, article spinning and piling on any backlinks. If you think about it, anything that is published online should be of quality and value, that you yourself would prefer to find, which makes sense as it will in turn bring about the right response - the lead generating response that all of us are seeking.

Right from the start when setting up your website, the most important thing in matching these updates is making sure your site is optimized to the best with quality content and avoiding any poor or "thin" content. This means avoiding keyword stuffing, and posting poor content that offers little or no value to readers. This applies to all content and including your most important landing pages. Therefore quality content is the key in SEO that matches the latest updates of Google's algorithm.

Gone are the old ways of SEO, although some of the following still apply:

Meta Tags - The relevance of meta tags are however still of vital importance for user experience. They still matter as they are what will get you more click through rates.

Blogging - it has to be better quality blogging. Already a few years ago there was emphasis in quality blogging, the emphasis is more so now and there is a greater push for better quality content. So content is king, still rules. Make your articles useful as well, something that you would want to read. Make them the necessary content that people are seeking, the type of information that's helpful and relevant.

Ensure that your website is responsive to mobile devices - it means optimizing your site to work well on mobile devices - smartphones, tablets, etc. Google will penalise websites that are not responsive. If your site has been built before 2010, it's probably not mobile device friendly. Just test it over your own smart phone.
Backlinks - this still apply but only quality backlinks matter now. Quality link building involves things like quality guest content and local directories - anything natural and helpful to web users. This can happen only if you have quality content on your website.

Most website owners, even those who have the bare minimum knowledge about SEO, know that quality inbound links is a key factor in ranking. Links act as indicators so that people on the net can find your site, which provide useful content in one way or another. Useful content can something informative, educational, inspirational, or even just entertaining. In this way, your content earns quality inbound links which indicate to search engines that your site is valued by others.

Quality content helps search engines do their job, attract quality links, initiates more social shares, and reduces bounce rates as they increase time on your site.

It's better to produce one piece of exceptional content than it is to produce dozens of useless articles just for the sake of doing it. But when it comes to content marketing you can't afford to rest on your laurels, because if you don't regularly produce new content, your competitors will outpace you. Your ranking will decline sooner than you know.

Note that freshness of content is also a ranking factor, indicating to search engines that a given piece of writing is relevant, especially when the search query in question is timely or newsworthy. Publishing content regularly can help improve your site's chances of ranking for these timely queries.

The old standards of search engine optimization are still as valid as they ever were. On page optimization is still very important and the amount of inbound links to your website is still one of the strongest driving forces in creating a strong online presence for your website. However, there are some new rules that can really help you gain more success on the search engines and boost your standings in the SERP or Search Engine Results Pages. If you are still struggling to get noticed on the top search engines these new SEO methods may be what you are missing.There is nothing complicated, tricky or hard about fixing and applying these methods either, which is good news to any new webmaster or search engine optimizer. You simply have to follow the rules.

Because Google is the largest and this single search engine will drive more traffic to your web sites than all the others combined we are going to focus on this search engine. You can find other information on optimizing for Bing, Yahoo and other search engines elsewhere, but I refuse to "major on the minors" so to speak. I don't want to waste time getting SEO results so I only assume that others do not want to either. Google has been making some major changes in their search algorithm and these changes are effecting your search standings rather you know it or not. The new Google Caffeine engine is making a few specific and major changes, each is outlined below.

New SEO Methods and Google Caffeine Changes

1. Google now rewards websites that load faster. This is a fact and don't let anybody tell you different, there has been a public acknowledgment of this fact and Google even offers some tools to help you cut down your web page's load time on their site. So take the initiative to make your pages load faster today.

2. Fresh Content, now more important than ever. Since Caffeine has been fully rolled out, you may have noticed that pages on established web sites are now getting indexed within seconds of being published. This is true and is not going away. Keeping new updated pages, posts and comments on your website now, boosts you into the top, only momentarily, but still effective in the long run.

3. Social Media means authority. This simply means that Google is now giving a higher value to links that come from social sites that it has in the past. If you don't have a social profile with a link in it and a way to keep it updated, you are losing traffic it is that simple.

Hopefully you do put the new SEO methods described above into action. You will be sure to see a change rather quickly and since all of these changes are pretty simple to implement for most part, you have no excuse not to. Thank you for taking the time to read and please take a second to comment and rate this article if you enjoyed the information within.

Search engine optimization is big business. Ezines and websites litter the Internet with strategies to boost your search engine ranking. Search engine specialists charge large amounts of money to apply their strategies to your website and will go so far as to guarantee you top listings in the webs' major search engines.

And, in my opinion, they are all frauds.

Strategy is defined as a long-term plan. So, if these search engine specialists have the ideal strategy, why do the techniques and approach constantly change. Forgive me, but that isn't strategy. That is a last line of defence that is hastily patched up when the latest changes to the rules punch holes in it.
In "Alice through the Looking-Glass" the red queen said Alice had to run as fast as she could just to stay in one place. This impractical and short-sighted view is ludicrous, but is practiced by search engine optimists world-wide. These companies tweak and tweak and tweak, constantly changing their approach in a bid to keep those top spots. Google's latest dance showed that, at any point, your efforts can be reduced to nothing leaving you with no choice but to start again.
The reason for this rat race is that most, if not all, of these specialists neglect to tell us one simple fact.
Search engines are there for the searchers, not for the searched.

Google, Yahoo, MSN. These weren't set up to send you traffic. They were set up to help people find information on the terms they are searching for.


Search engines spend a fortune developing spidering techniques that will help them put the most useful and beneficial websites at the top of their listings only to forced into changing their approach when the search engine specialists hijack the listings.
Think I'm exaggerating? Are you really so arrogant that you believe your website should be in the top ten just because you spent the last twelve months building a thousand reciprocal links that no-one clicks on?

Ask yourself this question. If you do a search in Google, which website would you like to see at number one?
a) A website with genuinely useful and original information.

b) A website with perfectly optimised keyword density that doesn't answer your questions.

In truth, if you are a multi-million dollar company, then you need the search engine specialists, just so that you can keep up with all the other multi-million companies intent on damaging Search Engines for the rest of us. How else are you going to be able to afford that second porsche?

For the rest of you, give it up. Stop wasting your time tweaking your site EVERY time a new trick is circulated. Once the Search Engine cottons on to the trick, they will change their format and you'll be back to square one.

Reciprocal linking is a good case in point. Google ranked you high if you had plenty of sites pointing to you as this was a good indication of quality. Then it became a matter of, the more reciprocal links you had, the higher you ranked on Google. Everyone started linking with everyone. Software was released dedicated to helping you build page upon page of reciprocal links.

Somehow Google found out and started discounting reciprocal links. Months of work down the toilet? You'd better believe it.

Now people are starting from scratch.
"You link to my site A on your site B and I'll link to your site C on my site A."
How long before Google start dismissing links in their scoring process altogether?

And don't forget. Even if you were capable of following every scrap of advice perfectly, do you think you would be the only one? If a thousand people optimise their site perfectly, will they all get a top ten spot?

So here it is then. The ultimate search engine strategy that will never need to be changed, no matter how many times Google dances, Yahoo jiggles and MSN sits in the corner getting drunk.

Make sure your meta tags are properly formatted, contain ONLY the words pertinent to your content, and that your TITLE tag actually describes the page you've produced.
Ensure your homepage doesn't use frames and contains a brief description of what you do. It could just be a single line, but it needs to be on there.
Add, and keep adding, more and more original and useful content to your site. Don't plagiarise and don't copy and paste from other sites.
Only accept reciprocal links from sites you believe may be of interest to your regular users. Make sure you have at least one link to your website from a site that is already listed in Google, Yahoo and MSN.

Make sure search engines can see all of your pages, by linking to them from the homepage. If you have a lot of pages, have a site map page linked to your homepage instead.

Make sure you have a homepage link on EVERY page. If your content is good and abundant, visitors will enter your site through deeper pages. If they like what they see, they will want to visit your homepage to see what else you do.

Stop trying to incorporate every search engine "strategy" you hear. Instead spend time focussing on step 3.

Google seems to reward sites that stick around, but its probably because time affords you more inbound links, more pages to spider and a greater pagerank. You might not get the top positions from following these steps, but you will get traffic from search engines. And you will have a site that people want to visit.
So, patience is needed. To build up a really good site with lots of decent content can take years.
If you don't have patience, try Pay-Per-Click instead.

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