The old standards of search engine optimization are still as valid as they ever were. On page optimization is still very important and the amount of inbound links to your website is still one of the strongest driving forces in creating a strong online presence for your website. However, there are some new rules that can really help you gain more success on the search engines and boost your standings in the SERP or Search Engine Results Pages. If you are still struggling to get noticed on the top search engines these new SEO methods may be what you are missing.There is nothing complicated, tricky or hard about fixing and applying these methods either, which is good news to any new webmaster or search engine optimizer. You simply have to follow the rules.

Because Google is the largest and this single search engine will drive more traffic to your web sites than all the others combined we are going to focus on this search engine. You can find other information on optimizing for Bing, Yahoo and other search engines elsewhere, but I refuse to "major on the minors" so to speak. I don't want to waste time getting SEO results so I only assume that others do not want to either. Google has been making some major changes in their search algorithm and these changes are effecting your search standings rather you know it or not. The new Google Caffeine engine is making a few specific and major changes, each is outlined below.

New SEO Methods and Google Caffeine Changes

1. Google now rewards websites that load faster. This is a fact and don't let anybody tell you different, there has been a public acknowledgment of this fact and Google even offers some tools to help you cut down your web page's load time on their site. So take the initiative to make your pages load faster today.

2. Fresh Content, now more important than ever. Since Caffeine has been fully rolled out, you may have noticed that pages on established web sites are now getting indexed within seconds of being published. This is true and is not going away. Keeping new updated pages, posts and comments on your website now, boosts you into the top, only momentarily, but still effective in the long run.

3. Social Media means authority. This simply means that Google is now giving a higher value to links that come from social sites that it has in the past. If you don't have a social profile with a link in it and a way to keep it updated, you are losing traffic it is that simple.

Hopefully you do put the new SEO methods described above into action. You will be sure to see a change rather quickly and since all of these changes are pretty simple to implement for most part, you have no excuse not to. Thank you for taking the time to read and please take a second to comment and rate this article if you enjoyed the information within.

Search engine optimization is big business. Ezines and websites litter the Internet with strategies to boost your search engine ranking. Search engine specialists charge large amounts of money to apply their strategies to your website and will go so far as to guarantee you top listings in the webs' major search engines.

And, in my opinion, they are all frauds.

Strategy is defined as a long-term plan. So, if these search engine specialists have the ideal strategy, why do the techniques and approach constantly change. Forgive me, but that isn't strategy. That is a last line of defence that is hastily patched up when the latest changes to the rules punch holes in it.
In "Alice through the Looking-Glass" the red queen said Alice had to run as fast as she could just to stay in one place. This impractical and short-sighted view is ludicrous, but is practiced by search engine optimists world-wide. These companies tweak and tweak and tweak, constantly changing their approach in a bid to keep those top spots. Google's latest dance showed that, at any point, your efforts can be reduced to nothing leaving you with no choice but to start again.
The reason for this rat race is that most, if not all, of these specialists neglect to tell us one simple fact.
Search engines are there for the searchers, not for the searched.

Google, Yahoo, MSN. These weren't set up to send you traffic. They were set up to help people find information on the terms they are searching for.


Search engines spend a fortune developing spidering techniques that will help them put the most useful and beneficial websites at the top of their listings only to forced into changing their approach when the search engine specialists hijack the listings.
Think I'm exaggerating? Are you really so arrogant that you believe your website should be in the top ten just because you spent the last twelve months building a thousand reciprocal links that no-one clicks on?

Ask yourself this question. If you do a search in Google, which website would you like to see at number one?
a) A website with genuinely useful and original information.

b) A website with perfectly optimised keyword density that doesn't answer your questions.

In truth, if you are a multi-million dollar company, then you need the search engine specialists, just so that you can keep up with all the other multi-million companies intent on damaging Search Engines for the rest of us. How else are you going to be able to afford that second porsche?

For the rest of you, give it up. Stop wasting your time tweaking your site EVERY time a new trick is circulated. Once the Search Engine cottons on to the trick, they will change their format and you'll be back to square one.

Reciprocal linking is a good case in point. Google ranked you high if you had plenty of sites pointing to you as this was a good indication of quality. Then it became a matter of, the more reciprocal links you had, the higher you ranked on Google. Everyone started linking with everyone. Software was released dedicated to helping you build page upon page of reciprocal links.

Somehow Google found out and started discounting reciprocal links. Months of work down the toilet? You'd better believe it.

Now people are starting from scratch.
"You link to my site A on your site B and I'll link to your site C on my site A."
How long before Google start dismissing links in their scoring process altogether?

And don't forget. Even if you were capable of following every scrap of advice perfectly, do you think you would be the only one? If a thousand people optimise their site perfectly, will they all get a top ten spot?

So here it is then. The ultimate search engine strategy that will never need to be changed, no matter how many times Google dances, Yahoo jiggles and MSN sits in the corner getting drunk.

Make sure your meta tags are properly formatted, contain ONLY the words pertinent to your content, and that your TITLE tag actually describes the page you've produced.
Ensure your homepage doesn't use frames and contains a brief description of what you do. It could just be a single line, but it needs to be on there.
Add, and keep adding, more and more original and useful content to your site. Don't plagiarise and don't copy and paste from other sites.
Only accept reciprocal links from sites you believe may be of interest to your regular users. Make sure you have at least one link to your website from a site that is already listed in Google, Yahoo and MSN.

Make sure search engines can see all of your pages, by linking to them from the homepage. If you have a lot of pages, have a site map page linked to your homepage instead.

Make sure you have a homepage link on EVERY page. If your content is good and abundant, visitors will enter your site through deeper pages. If they like what they see, they will want to visit your homepage to see what else you do.

Stop trying to incorporate every search engine "strategy" you hear. Instead spend time focussing on step 3.

Google seems to reward sites that stick around, but its probably because time affords you more inbound links, more pages to spider and a greater pagerank. You might not get the top positions from following these steps, but you will get traffic from search engines. And you will have a site that people want to visit.
So, patience is needed. To build up a really good site with lots of decent content can take years.
If you don't have patience, try Pay-Per-Click instead.

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Make Yourself Stand Out In A Crowd
An important aspect of SEO is making your website optimized. It helps in improving the ranking and visibility of your website. Before starting the SEO process, it is very important to develop the complete strategy to attain the maximum results. A powerful strategy is what takes your lost website to the first page of the search result page. These are some tips that will help you to build a strong website that engages more customers.
Avoid Keyword Stuffing - It is very important that your website should not be stuffed with keywords. Sometimes, keyword in a line makes it difficult for a user to understand. You must add some phrases in your content that are relevant to your business; this helps you to achieve a top position in the result page. It is very important that each page of your website must contain more than two keywords, but if you overstuff them then, Google might penalize your website.

Optimize Meta Tag - Meta tags have been the most important element of SEO. It is basically a blank space where you have to feed your website summary. There is a word limit for writing the Meta description because Google can only read a certain number of words. It is very important to feed the right description that contains all the necessary details, this helps to improve the ranking of your website.

Go For Quality Backlinks - It is the fact that good quality backlinks help your website to improve faster than the bad quality ones. It is important to create the backlinks with the high PR site to get the quick ranking on the result page. The golden rule of SEO states that do not go for the quantity but go for the quality, which means that you must build high PR backlinks to see the effective results.

Accessible For Users - It is very important that your website must be user-friendly and easy to load. Always make sure that your website is operating from every sort of devices so that a person can easily operate it from any medium. This helps to engage more visitors to your website and help you to gain more customers.

It is very important to optimize your website completely. These points will help you to understand some of the elements that are important in the SEO process. Applying them carefully can lead your website to the top page. So, try them and make yourself stand out in a crowd

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While Google is said to be using about 200 search engine ranking factors in their algorithm today, not all of them are created equal, with some having more profound effects on a website's performance on the search engine result pages (SERPs) than others. What does this mean? Well, you will still be able to maximize your efforts in getting a good SEO score for your website by just focusing on the essential factors. With that said, here are the elements that your site should have:

1. High Domain authority

Domain authority (DA) is a number assigned to your website that indicates how authoritative it is and increases with your site's age, number of good backlinks, and SEO. The higher the DA score your site has, the higher it ranks on SERPs. To know the DA of your site, you can use research tools, such as Open Site Explorer, which will assess it for such information.

2. Fast Load Time

Typically, search engines rank a website high if it has a good load time. So, if your site loads its pages really slow, its performance on the SERPs will be poor. To test how fast your site is, you can use website speed testing and monitoring services, like Pingdom. If the report states that your site is faster than most of the other sites it tested, you can rest assured that it is competitive.

3. Good Onsite Content

Content is what makes your site worthy of a search result position. After all, it is the main thing that your audience will come to see, thus making it extremely important to search engines. From an SEO perspective, good content should be able to satisfy a demand and should be linkable.

4. The Right Keywords

Your keywords should be foundational for all of your SEO efforts when it comes to creating and implementing a search marketing campaign for your website. When conducting keyword research, make a list of relevant topics based on your niche; identify related search terms; fill your topic buckets with keywords; add in a mix of long-tail keywords and head terms; check how your competitors are ranking for similar keywords; and use a keyword planner, such as Google AdWords.

5. Quality Backlinks

When industry authorities link to your content, search engines will regard your site more relevant. And, when your site's pages get many high-quality backlinks, it will also strike other important ranking signals, such as link diversity and link authority. To create a strong link-building campaign, only offer content that your audience truly need and then promote that content rigorously.

6. Outbound Links

You can also link your content to respectable authority sites to provide your readers with more in-depth information that they can use. By doing so, you are not only increasing your content's relevancy, but also sending trust signals to search engines that improve your site's SEO score. However, do not add too many of these links, as it can make your content irksome.

7. Mobile-Friendliness

One huge change that happened in the recent years was Google's shift towards mobile-first indexing, which means that the search engine is now seeing the mobile version of your site as equally important to its desktop version. With this in mind, make sure your content is responsive on all mobile platforms.

8. Robots.txt File with No Major Disallows

Most websites have a robots.txt file, and yours must have it too for SEO purposes. When creating one, though, make sure that it does not disallow the crawlers from indexing important sections of your site.

9. Meta Content

Basically, there are two types of primary meta content that your site should have, which are the page title and the meta description. To check whether you have these components in place, you can navigate to your home page and view its source code. Using the CTRL + F function, search for <title> tag for the page title and meta name="description" content= for the meta description.

10. Header Tags

Like meta content, header tags (H-tags) are also really important ingredients for good SEO, which means that your site should at least have one H1 tag and, ideally, an H2, H3, and H4. Search the source code to check for these elements.

11. Social Sharing Functions

Adding social sharing buttons to your site not only allows users to share your content, but also improves their experience.
SEO is an industry that is ever-evolving, and over the years, search engines-particularly Google-have been making a steady push for factors that are truly important in getting a good SEO score. By having them on your site, you will eventually come out ahead of your competition on the SERPs. Now, if you notice that your site is missing some of the elements mentioned above, you need to give it more SEO work.
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A huge number of people across the globe rely on the internet to find services and products they need. It is for this reason that many businesses have gone online. However, with everyone now taking business online, competition has become stiff. You will find plenty of competition online regardless of the type of business you are in. Internet users expect to find what they are looking for on the first few pages of search engine results. This means that if you do not appear on the pages, you chances of being found are slim.
For your business to remain relevant, you need to come up with a reliable SEO strategy. You must also make a point of tracking your rankings on the search engines and finding ways to improve or maintain good rankings to stay afloat. Fortunately, with the right kind of strategy and dedication, you can achieve high rankings, making your business more visible thus attracting valuable traffic for your business. Below are simple ways of improving rankings on search engines.
Make content a priority - Content marketing is something you cannot ignore when you are looking to grow as a business. Apart from ensuring that your business website has all relevant content bound to be helpful to your visitors, you can also consider a blog where you can throw in fresh and relevant content for your potential customers.
Carefully design your website - Apart from choosing the right images, fonts and colors for your website to make it attractive, you should also remember to use metadata to your advantage. Know how to use title metadata, description and keyword metadata to drive traffic to your site. If you are not familiar with such, you could always get a professional web designer to help you out.
Make use of local listings - They have become very reliable, especially when it comes to exposing you to the local community. Local markets have lots of potential of pushing your business ahead and with the right local listings, you should have an easy time becoming a renowned brand. Find out your options as far as local listings go and get listed in as many as you find valuable for your business.
Build social relationships - Social media has become a very important platform for businesses to grow. When you interact socially, you will be able to push your brand beyond the boundaries and with the right content you will improve rankings. Choose the right social platforms and strategies on how you will use them for the growth of your business.
Mobile optimize your website - In the modern world, mobile devices are used to access the internet. You no longer need to sit in front of a desktop computer to do this. For this reason, business should be inclined in making themselves available on mobile devices. Optimize your website such that it can be viewed from a mobile phone or other device without losing integrity. You may need to invest a little in professional services, but in the end it is all worth it.
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SEO affects every website online and if you own an online business, you need SEO for your website.
SEO is short for 'search engine optimization'. A website's SEO helps to determine just how well it will rank on Google and the other search engines. Put simply, how high up on the results page the link to your website will show for a specific search term.
Does SEO Really Matter For Your Website?
The reason why SEO is important for your website is that good SEO results into more traffic, which can convert into more sales, more email list subscribers, more ads clicked, etc.
SEO has a greater significance for smaller websites as they probably don't have as much of a budget to pay for advertising. Traffic from search engines is completely free.
Two Types Of SEO
There are two main sub-divisions or areas of SEO. These are on-page SEO and off-page SEO. Both help to make it rank better on search engines. But besides that, they are fairly different. You'll need a mixture of both on-page and off-page SEO to make your website rank well.
What Is On-Page SEO?
On-page SEO relates to the steps you take on your website to optimize it for SEO. This includes:
Content: All the content material that you publish on your website that includes the keywords that people will use to search for that content will strengthen your on-page SEO. The keywords indicate to the search engines what your content is about, which will then boost your position in the rankings.
URLs: When you include a keyword in your URL, it optimizes your website's on-page SEO.
Images: Images on your website have things called alt-text, which is not visible to your website viewers. You can include keywords in the alt-text that will be picked up by the search engines.
Site optimization: Your website hosting and design makes a difference to your SEO. Ensure your website is mobile friendly and has a fast loading speed.
Off-Page SEO
This involves a range of steps that can enhance your website's ranking without changing anything on the site itself. It is often called link building and is a method of building links from other websites back to your website.
Backlinks are a sign of the value of the content on your website. The key aspect is to get links back from quantity websites. Also sharing links to your website from social media will boost your site's search engine ranking because social media links are viewed as backlinks by the search engines.